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June 27, 2015 Comments Views: 1137 Fashion, Girly

Sneak Peek at The Geek Couture Hitting The Runway at SDCC Her Universe Fashion Show!

The second annual Her Universe fashion show, brainchild of actress and Her Universe Founder Ashley Eckstein is ready to invade San Diego Comic-Con with one of a kind geek couture! Hosting the event for the second time in a row, Ashley Eckstein is no stranger to geek culture. She is the voice actor of Ahsoka Tano on the hit TV series Star Wars Rebels and Clone Wars and has developed a fandom in her own right. She created the event to spotlight fangirl culture and the geeky fashions that this culture has inspired.
Last year the Her Universe fashion show debuted to a packed house and rave reviews. Highlighting the need for the “geek industry” to recognize its female fanbase. Fangirls are just as diehard as their male counterparts and in this #selfie obsessed world we live in now, girls aren’t afraid to proudly express their girly side through their fandoms! I’m happy to see that San Diego Comic-Con is filling these needs by making the fashion show an annual event and I can’t wait to see what other events this inspires.

Ashley Eckstein, on stage at last year's fashion show in her Studio Ghibli Totoro couture gown.

Ashley Eckstein, on stage at last year’s fashion show in her Studio Ghibli Totoro couture gown.

“We are so excited to return to San Diego Comic-Con with The Her Universe Fashion Show. Geek Fashion is a trend that’s not going away and once again we can’t wait to celebrate Fangirl Fashion on the runway. You will not want to miss the stunning pieces created by this year’s designers and the audience will participate by picking one of the winners!” – Ashley Eckstein, Founder, Her Universe

This year will feature 25 designers displaying their one of a kind “geek couture” fashions on the runway, they’ll be competing for the opportunity to design a limited edition fandom collection with Her Universe for Hot Topic. “Last year’s winners Andrew and Amy Beth blew us away with the amazing Marvel collection they designed for us,” said Cindy Levitt, SVP of Merchandising and Marketing at Hot Topic. “It truly hit home with the fangirl, as well as our fashion customer and was a fantastic success! We can’t wait to do it again this year!” The exclusive Marvel’s Avengers collection sold out in record numbers when it premiered in May of 2015. Hot Topic has ordered more since then and their collection can still be found in select Hot Topic stores.

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Last years winners Amy Beth Christenson and Andrew MacLaine along with Hot Topic’s SVP of Merchandising and Marketing, Cindy Levitt; singer/songwriter, voice actress and designer, Traci Hines; Manager of Licensing and Merchandising at Sony Pictures Television, Jessica Nubel will be on the panel of judges for this year’s fashion show. The 25 finalists competing in this year’s fashion show are: Lauren Andrews, Ericka Angiuli, Kelly Cercone, Laura Desch, Daisy Evans, Jessica Gonzalez, Lindsay Hamilton, Kathryn Henzler, Sarah Henzler, Hannah Kent, Kristin Koga, Harmony Leiker, Belinda Mendoza, Jennifer Newman, Emily Ong, Laura Cristina Ortiz, Leetal Platt, Tara Reich, Adria Sanchez-Chaidez, Amy Scott, Kristi Siedow-Thompson, Sam Skyler, Jesse Thaxton, Oseas Villatoro, and Erica Williams. There will be two winners, one that the judges chose and one chosen by the audience!

Sneak Peek at Ashley Eckstein's on-stage geek couture gowns for The Her Universe Fashion Show designed by last year's Audience Winner, Andrew MacLaine.

Sneak Peek at Ashley Eckstein’s on-stage geek couture gowns for The Her Universe Fashion Show designed by last year’s Audience Winner, Andrew MacLaine.

The second annual Her Universe Fashion Show will take place on Thursday, July 9th at 6pm at the Manchester Grand Hyatt Hotel in San Diego during San Diego Comic-Con. The event is joined this year by actress Ashley Tisdale’s company, Blondie Girl Productions as a production partner. Jennifer Tisdale and Heath Hyche will be providing live commentary on the event along with backstage coverage. Also, make sure to check out the beautiful hair and make-up on the runway by the geeky cosmetics company Espionage Cosmetics as they return for the second year. Ashley Eckstein, Hot Topic and the Her Universe team will also be giving out prizes to attendees wearing the best geek inspired fashions, so come dressed to impress! Geek fashion is definitely the wave of the future and I can’t wait to be inspired by this year’s designs.
Which fandoms would you love to see made into geek couture? Let us know in the comments.

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  1. […] addition to the boutiques, Her Universe will be producing the second annual “geek couture” Her Universe Fashion Show with partner Hot Topic.  The event offers two winners the opportunity to design a fashion […]