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Ron Burgundy and… Dodge?

I don’t know how to put this… but the Dodge Durango is kind of a big deal.

That’s at least according to Dodge’s newest spokesperson: Ron Burgundy.

In a clever (and, may we add, absolutely hilarious) dual advertising campaign, Dodge has joined forces with Paramount Pictures in a series of new short commercials aimed at advertising both Dodge’s remodeled SUV and Paramount’s new film, Anchorman 2: The Legend Continues.

In the advertisements, Burgundy (portrayed by Will Ferrell) struggles with the aspect of “MPG”, shoos away dancers who got a little too close to his ride, verbally abuses a horse, and educates the masses into just how much gum can fit in the Durango’s glove box. Spoiler Alert! It’s 70.

Check out just a few of the advertisements!

You can watch even more on youtube here.

What was your favorite advertisement? let us know in the comments below!

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